Community Purists VS Info Marketers

To me there's a clear cut division with the teachers in this community -- "Pickup Purists" and "Info Marketers".

Have I got your attention?? Good.

Alright, so first up here's how I personally split up the two groups in my head.

COMMUNITY PURISTS:
1-In this for love of the art, or love of seeing how the art changes people's lives for the better.

2-Speaks only in terms of what's he's personally field tested and he knows gets results.

3-Spends his time getting better and better at picking up girls and teaching other guys how to do it.

4-Takes his time creating products as he considers their quality to be a reflection of who he is as a person.

5-Ultimate goal is mastery with women and the self.

......and

INFO MARKETERS:
1-In this to capitalize on a trend that the real players have built up as a way of making money.

2-Takes the theories he's read from the real players and mixes and mashes it into some sort of incoherent mess, or just invents theories in his basement -- and doesn't care if 1000s of guys will be out there embarrassing themselves using his unfieldtested garbage.

3-Spends the majority of his time trying to figure out new ways of marketing or how to create "scarcity" or "hype" for his products.

4-Pumps out products like there's no tommorow. Any magic-pill sounding angle that you can think of, he's probably already got a product for it.

5-Ultimate goal is mastery over the perceptions and wallets of other men.

OK so I'm going to break down how this whole thing plays out.

Basically you've just a small handful of guys in this community that are like hardcore into this stuff.

These are the guys who are just out there all the time banging the guns.

I'm talking about the players who on a Friday night love being out at a club clowning around with their friends and messing around with the girls.

Some of these guys do it for ego, some of them do it to get laid, and some of them do it purely for the sake of professionalism and being able to walk their own talk.

To me all of that's besides the point -- AT LEAST THEY'RE FOR REAL.

So for example, if I have a new realization about something there's maybe a FEW of the well-known guys out there who I can call up and who'll be enthusiastic to talk about it.

That's because they love this stuff. It's a personal hobby and talking about women and self-mastery on a high level is just something that they're usually fascinated in.

Of course, the real experienced guys have a sort of different way about talking about this stuff. That's because when you've been in it for a long time, directly talking about "picking up girls" can be counter-productive in that it takes away from the naturalness of it.

The way you talk starts to be more often in terms of personal strength and mastery over the self and clowning around and just LOVING life. This stuff instantly translates when you're out there meeting women, so the way it's spoken about it gets to be on a sort of higher level, so to speak.

Point being, they've got a love and respect for the authenticity and realness of this art.

On the other hand there's the other 95% of this community -- the "Info Marketers".

These are the guys who proudly boast about writing their books out in two weeks, outsourcing or copycatting all their content, overpacking in way too many students on their live programs, etc etc...

They don't really have an interest in getting good with women or getting better at teaching it, but rather, they're super interested in artificially inflating their perceived value by manufacturing magic-pills and scarcity and hype.

Believe it or not, there's actually an entire community of "info marketers" that's bigger and far more lucrative than the dating community, where guys are taught principles like...:

-Anybody can be a guru on any topic!! Even your Uncle Bob who hasn't left his house in six years!!

-You can "outsource" everything. You can even have a ghostwriter write up your book!!

-Talent is nothing!! Marketing is everything!!

-Any price can be justified as long as you explain the value!! If you want to charge 50k for a product, you just tap into people's greed-glands and explain how it's worth it, and you'll get your price!!

So in the same way that you guys in this community are taught principles like "Go approach lots of women", the people in the info-marketing community are taught brilliant ideas like "Go read up on x,y,z dating company, repackage the ideas out of their products and sell it."

I remember listening to a clip of one of their seminars and there was a special guest who spoke about how he used to be a hard working doctor until he learned to market himself at 60K per session to dying patients on the premise that he could "cure any disease".

Apparently a terminally ill patient is the perfect client because they're willing to mortage all their possessions since they'll have no use for them if they don't continue to live.

He now works only 5 hours a week, and by exploiting the massive desperation of his dying clients he now gets paid 10X more than an average doctor to do the exact same job.

The whole crowd was clapping like he was a real hero........ Nice.

IMO these guys live a truly pathetic existence. They have no real value to offer to the world, so they base their identity instead on their ability to create artificial hype.

The funny thing is that there's never a free lunch.......

It might SOUND like these chodes are living it up, but if you ever meet them in real life they're invariably carrying around all sorts of negative, self-hating energy in their posture and voice.

They're usually fat and out of shape as an unconscious manifestation of their self-loathing.

There's a sense of true pride that you get when you know that you're offering the best of yourself to the world, and these people will NEVER experience it.

They'll hate on the guys who really contribute to the world, rationalizing that they're suckers or whatever -- because real contributers represent everything that they can never be.

I personally have a great deal of respect for a few of the marketers out there because they have the same passion for what they do as I do.

I'm friends with a few of them and there are others whose work I admire.

Marketing, IMO, can be a very cool field and there's a lot of guys at the cutting edge of it who are doing very cool things.

It's just that just like in our community, the same sets of ideas that can help a truly decent guy to get better at presenting himself to prospective women can also be used by massive weirdos to temporarily get their foot in the door.

To me, marketing should be something you look into as a means to the end of getting people who really need something to act in their own best interests -- not as a way of tapping into an existing movement that was created by people who really care about it and dilluting it with bullshit.

Anyway, these dudes pretty much view our community as the new penis pills -- their latest scam.


As an end-user you've got to recognize Info Marketers as being totally ridiculous, and basically just ignore them.

How do you tell what's real and what's fake??

It always comes down to the same thing...... COMMON SENSE.

Take a company like MuscleTech with fitness supplements. They've got a lineup of products like Protein, Creatine, NO2, and fat burners that are probably real.

Why?

Because these are scientifically researched compounds that ALL companies are able to buy in bulk from major manufacturers and slap their own labels onto.

Of course it's likely their products are probably more or less the same as the generic brands, but at least they're the real deal.

Then you've got their new products like Gakic, Leukic, Aplodan, Anator, etc, that are obviously just absurd.

I can just picture their out-of-shape marketing execs sitting around a table like........

"Hmmmmm... We've already maximized our sales of all the existing supplements... How do we get our dividends up for the shareholders this year?? I know, let's invent RANDOM products like ANATOR!! Genius!!"


Again, this is just common sense.

There is just NO WAY that a company is going to spend MILLIONS UPON MILLIONS to research and develop a new product when there's absolutely no reason to whatsoever.

MuscleTech knows that they can come up with literally ANYTHING and people will snap it up if they put the right power-words into it.

With Anator they claim that it "increases genetic potential" and with Apolodan they claim that it "activates 80% of new muscle fibers that were previously inactive".

Why do they make these claims??

Because if some skinny hard-gainer dude is told his whole life "You're being held back by a weak genetic potential" and then he stumbles onto a product that claims to SPECIFICALLY ADDRESS HIS ISSUE he's instantly going to need it.

It's the same thing with the info marketer chodes in our fledgling "Success With Women" industry.

They basically just tune into the main sticking points that the average guy runs into when he's trying to improve and specifically panders to them.

The marketers will make claims like "I've spent day and night for the last five years coming up with this material to get FLOODS OF WOMEN......."


The thing is, just like with MuscleTech, they have ABSOLUTELY NO REASON to spend years and years of their lives going out non-stop to come up with new content when 90% of this community is comprised of clueless newbies who won't know any better.

Like, you see a guy like myself who actually went out 7 nights a week for several years and you've got to realize something -- I'M KIND OF A WEIRD DUDE.

I did what I did because frankly, I was frigging neurotic. The average guy would never go through what I went through because he's coming from a totally different mindset.

So you look at the info marketers and you've got to ask yourself "Did this guy REALLY go out non-stop for the last year coming up with all this HOT NEW MATERIAL??"

Chances are a lot more likely that he's been in his basement studying how to make more cash, not out picking up girls non-stop.

Again, this stuff is just common sense. It's obvious.

I remember when one of the most hardcore info marketer chodes released a product that supposedly had like 50 new openers in it. I was so psyched because I was like "Damn I'll have all these kickass new openers to play around with!!"

When I read the book I saw that the openers basically sucked and that he'd made them up. It was like "Here's the compliment opener... Use a compliment... Blah blah..."

I had to laugh at myself. In going out 7 nights a week I came up with a truly HOT new opener maybe once every two months. To come up with 50 would take about 10 years.

It should have been obvious......

This industry is really just getting raped and pillaged these days.

Beyond the products, even the WORKSHOPS have started to go the "sell-out" route in recent years.

Every single instructor in Real Social Dynamics has been poached on by other dating companies, all offering them more money because they allow a higher student/instructor ratio. I see this and I'm thinking "How are you going to have a REAL SOCIAL DYNAMICS instructor teaching a method he doesn't believe in?? What does that say about your company and methodology if ANYONE can teach it??"

Still, that's the direction that the workshop industry has gone in, where anyone who can approach a girl and get her giggling can teach for a specific "brand" or whatever.

It's only going to go further down the same path in years to come.......

As time goes on the dating workshop industry will likely become a lot like the personal trainer industry, where you can be at the gym and see fat and out of shape personal trainers giving advice on fitness and nutrition -- because anyone who can pass a written test can be a physical trainer.

Of course, just like with personal trainers the main difference will be in the price variance. In the same way that there's Olympic or NFL trainers who charge a lot for their expertise as well as trainers who charge very little, the workshop industry will likely be the same.

I personally think it's a good thing because the size of the industry increasing means that the AWARENESS is increasing.

For me personally, it means that the whole dating-coach industry becomes accepted and mainstream (good thing I don't rely on canned material).

I'm also curious to see if new standards will be established.

There's ZERO possibility of a non-biased governing body, so they'll obviously be informal.

Time will tell...

Anyway, on the good side there ARE some really solid guys teaching this stuff out there.

There's always going to be at least a FEW guys who have a true love for it and step up to carry the torch.

I personally think that the standards have a decent chance of improving as we continue to move towards a more natural, reality-based concept of the game -- where magic pill myths are continuing to be debunked and with better/sharper models of what pickup is supposed to be there's going to be better and better guys coming into the mix.

For some reason I'm always optimistic about things, even in the face of a lot of counter-evidence.

My beliefs about the direction of this community are purely positive. I guess that's the only way to keep myself motivated.

I personally just have a massive love for this area -- what it's done for me and what it's done for other people -- and I love to see it continue to grow.

Keep it REAL!!


Tyler